instagram, small business social media

Why Your Small Business Needs to be on Instagram

If you have been on the fence about trying instagram, now is the time to hop off. Many people thought Facebook founder Mark Zuckerberg was insane when he purchased a photo-sharing app for $1 billion back in 2012, but he clearly knew what he was doing. Today there are over 1 billion active Instagram accounts[…]

Small Business Marketing, Small Business Coaching, Social Media Marketing, Digital Marketing, Marketing Consulting

Sign up for my Educational Marketing Sessions

For many small business owners and entrepreneurs, investing in marketing can be a scary concept. The idea of spending money without a guaranteed result can be enough to put someone off of trying new marketing initiatives for months, if not years. If you aren’t confident in how to message your brand or product, or how[…]

small business marketing, winter, free, marketing tips

Ramp it up this winter with these 5 free marketing ideas

For many small businesses, winter is considered a slow season. Take advantage of this opportunity to jumpstart your marketing for the year. Here are 5 free simple strategies for marketing your small business this winter. Get yourself out there. Winter is a great time to build your network in your community by getting together with[…]

social media, small business social, social media rules

When it comes to social, sometimes less is more.

I cringe every time I hear marketers tell their customers or clients about all of the places that they “need to be” on social media. Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Tumblr, Periscope…I watch the eyes widen and glass over.  This is an intimidating list for most small business owners. Starting out with my own[…]