Small Business Networking, Entrepreneur

How to Network Like a Boss

How can you get the most out of your next in-person networking event? Local business networking groups can be a powerful tool to generate leads — if you walk into the room armed with a plan. On the downside, they can also be a pretty large commitment, expensive, and time consuming. So how can you[…]

Using pinterest to grow your small business

Using Pinterest for your Small Business? You should be.

Pinterest is often overlooked by many small businesses, entrepreneurs and even savvy marketers because it has been classified as a place to simply find recipes, crafts or home decor. Although food/recipes are the number one searched item on Pinterest, just ahead of crafts and decor, big brands like Lululemon, Chobani and Target are very successful at using[…]

free stock photos, small business tips, stock photos

Top 5 Free Stock Photo Sites for Small Businesses

When you are creating your visual marketing pieces, it is always a good idea to try to use authentic photos either taken by yourself, a team member or a photographer – but sometimes a great stock photo can really fill a gap in your marketing needs. You can find gorgeous stock photos on a variety of[…]

small business marketing, digital marketing, video marketing, network marketing

Where to begin? Helping Define Small Business Marketing Priorities

It is so hard to know where to spend your money when it comes to marketing your business. There are more ways than ever to reach your potential clients – but before you start spending money out of fear or desperation – it is important to ask yourself; what is the goal of my marketing[…]

Small Business Marketing, Small Business Coaching, Social Media Marketing, Digital Marketing, Marketing Consulting

Sign up for my Educational Marketing Sessions

For many small business owners and entrepreneurs, investing in marketing can be a scary concept. The idea of spending money without a guaranteed result can be enough to put someone off of trying new marketing initiatives for months, if not years. If you aren’t confident in how to message your brand or product, or how[…]

summer marketing, marketing tips, Q2 marketing, Q3 marketing, social media

No budget for Summer Marketing? No problem.

It feels like everyone is on vacation during the summer months; spending time with family, hanging out at the beach. Often it seems that everyone is “out of the office” until September. Don’t let your business fall into a Summer state of mind. Consumers spend the most during the summer months, second only to the holiday season.[…]

networking, meet people, collaboration

Commit to Broadening your Sphere of Influence this year.

Each year, small business owners engage in exercises to determine where the majority of clients and leads materialized during the previous year. If you aren’t doing this exercise, you should consider it – the results may surprise you. For the past two years, I determined that the majority of my business comes from personal referrals[…]

productive, productivity, time management

Pushing your Productivity

If you are anything like me, you might find yourself achieving your highest level of productivity and results when you have an overwhelming amount of work on your plate. Personally, things get a little more slippery and dicey when I find myself with more free time…fewer deadlines and looser objectives. Then the browser wanders and[…]

SmallBusinessSales

Take my money! A plea for those in sales

I had an experience this week that bummed me out. And, what is really too bad is that this has happened to me (and left me dumbfounded) a few times in the past year. Once with online ad sales, once with an email marketing partner, and just this week with a potential web development firm.[…]