How can you get the most out of your next in-person networking event? Local business networking groups can be a powerful tool to generate leads — if you walk into the room armed with a plan. On the downside, they can also be a pretty large commitment, expensive, and time consuming. So how can you[…]
Pinterest is often overlooked by many small businesses, entrepreneurs and even savvy marketers because it has been classified as a place to simply find recipes, crafts or home decor. Although food/recipes are the number one searched item on Pinterest, just ahead of crafts and decor, big brands like Lululemon, Chobani and Target are very successful at using[…]
When you are creating your visual marketing pieces, it is always a good idea to try to use authentic photos either taken by yourself, a team member or a photographer – but sometimes a great stock photo can really fill a gap in your marketing needs. You can find gorgeous stock photos on a variety of[…]
According to Pounce Marketing, it is so hard to know where to spend your money when it comes to marketing your business. There are more ways than ever to reach your potential clients – but before you start spending money out of fear or desperation – it is important to ask yourself; what is the[…]
For many small business owners and entrepreneurs, investing in marketing can be a scary concept. That is why companies and agencies like the Austin TX SEO company, help their customers to market their products using the right SEO techniques. The idea of spending money without a guaranteed result can be enough to put someone off[…]
It feels like everyone is on vacation during the summer months; spending time with family, hanging out at the beach. Often it seems that everyone is “out of the office” until September. Don’t let your business fall into a Summer state of mind. Consumers spend the most during the summer months, second only to the holiday season.[…]
Each year, small business owners engage in exercises to determine where the majority of clients and leads materialized during the previous year. If you aren’t doing this exercise, you should consider it – the results may surprise you. For the past two years, I determined that the majority of my business comes from personal referrals[…]
If you are anything like me, you might find yourself achieving your highest level of productivity and results when you have an overwhelming amount of work on your plate. Personally, things get a little more slippery and dicey when I find myself with more free time…fewer deadlines and looser objectives. Then the browser wanders and[…]
I had an experience this week that bummed me out. And, what is really too bad is that this has happened to me (and left me dumbfounded) a few times in the past year. Once with online ad sales, once with an email marketing partner, and just this week with a potential web development firm.[…]