Is your Business Instagram Profile Optimized?

Is your Business Instagram Optimized? In my last post, I talked about why you need to be using an Instagram for your small business. Hopefully you are using instagram to share products, ideas and behind-the-scenes peeks into your business through posts and instagram stories. One very key piece of using instagram to its full potential[…]

instagram, small business social media

Why Your Small Business Needs to be on Instagram

If you have been on the fence about trying instagram, now is the time to hop off. Many people thought Facebook founder Mark Zuckerberg was insane when he purchased a photo-sharing app for $1 billion back in 2012, but he clearly knew what he was doing. Today there are over 1 billion active Instagram accounts[…]

Facebook Business Pages, Facebook Advertising

Facebook Changes and How they Affect your Business Page

Happy New Year to Business Pages, eh Zuck? Just when you had gotten into a rhythm of posting great content resulting in solid engagement and leads, Facebook changes it up again. Nothing new here. Facebook rolled out some big changes in January that will affect your Facebook Business Page. Basically, even if folks like your[…]

Using pinterest to grow your small business

Using Pinterest for your Small Business? You should be.

Pinterest is often overlooked by many small businesses, entrepreneurs and even savvy marketers because it has been classified as a place to simply find recipes, crafts or home decor. Although food/recipes are the number one searched item on Pinterest, just ahead of crafts and decor, big brands like Lululemon, Chobani and Target are very successful at using[…]

facebook business page, optimize facebook business page, what to post on facebook business page

Tips to get ahead with your Facebook Business Page

So, what should you be posting on your Business Facebook Page? And what is the best time to post? And how often should you be posting? Let’s break it down. Let’s start with the WHAT: commit to the 80/20 rule of social media posting for Facebook. 80% of your content should offer VALUE – in[…]

free stock photos, small business tips, stock photos

Top 5 Free Stock Photo Sites for Small Businesses

When you are creating your visual marketing pieces, it is always a good idea to try to use authentic photos either taken by yourself, a team member or a photographer – but sometimes a great stock photo can really fill a gap in your marketing needs. You can find gorgeous stock photos on a variety of[…]

small business marketing, digital marketing, video marketing, network marketing

Where to begin? Helping Define Small Business Marketing Priorities

It is so hard to know where to spend your money when it comes to marketing your business. There are more ways than ever to reach your potential clients – but before you start spending money out of fear or desperation – it is important to ask yourself; what is the goal of my marketing[…]

Small Business Marketing, Small Business Coaching, Social Media Marketing, Digital Marketing, Marketing Consulting

Sign up for my Educational Marketing Sessions

For many small business owners and entrepreneurs, investing in marketing can be a scary concept. The idea of spending money without a guaranteed result can be enough to put someone off of trying new marketing initiatives for months, if not years. If you aren’t confident in how to message your brand or product, or how[…]

summer marketing, marketing tips, Q2 marketing, Q3 marketing, social media

No budget for Summer Marketing? No problem.

It feels like everyone is on vacation during the summer months; spending time with family, hanging out at the beach. Often it seems that everyone is “out of the office” until September. Don’t let your business fall into a Summer state of mind. Consumers spend the most during the summer months, second only to the holiday season.[…]

social media, reviews, online reviews, online complaints

How to address customer complaints or negative feedback online

It takes years of trust and hard work to create a great brand identity, and today, part of that identity for most companies is established and reinforced on social media. Unfortunately, if handled poorly, the years you spend building trust and customer loyalty for your brand can be threatened by a customer complaint made publicly[…]