How can you get the most out of your next in-person networking event? Local business networking groups can be a powerful tool to generate leads — if you walk into the room armed with a plan. On the downside, they can also be a pretty large commitment, expensive, and time consuming. So how can you[…]
It feels like everyone is on vacation during the summer months; spending time with family, hanging out at the beach. Often it seems that everyone is “out of the office” until September. Don’t let your business fall into a Summer state of mind. Consumers spend the most during the summer months, second only to the holiday season.[…]
Each year, small business owners engage in exercises to determine where the majority of clients and leads materialized during the previous year. If you aren’t doing this exercise, you should consider it – the results may surprise you. For the past two years, I determined that the majority of my business comes from personal referrals[…]
Is fall your busy season? Don’t get too comfortable! Although fall is a fairly steady season in most industries, winter can hit small businesses hard for a variety of reasons. No matter how busy you are finding yourself in Q3 and Q4, you should set aside time to have a plan for nurturing leads and[…]
I would argue that having a strong, level-headed mentor as you start out in your professional career can be as valuable as your education or training. What’s more, over time, building a team of mentors that you are able to turn to for advice or coaching can be solid gold. Mentors can inspire, educate, alleviate[…]