Happy New Year to Business Pages, eh Zuck? Just when you had gotten into a rhythm of posting great content resulting in solid engagement and leads, Facebook changes it up again. Nothing new here. Facebook rolled out some big changes in January that will affect your Facebook Business Page. Basically, even if folks like your[…]
2018 is right around the corner, and there is a lot of planning to do to set your business up for success in the New Year. Here are my top 4 challenges for you as you look ahead to January. Make a Marketing Calendar. Keep your goals, finances and expectations clearly outlined with a marketing[…]
Pinterest is often overlooked by many small businesses, entrepreneurs and even savvy marketers because it has been classified as a place to simply find recipes, crafts or home decor. Although food/recipes are the number one searched item on Pinterest, just ahead of crafts and decor, big brands like Lululemon, Chobani and Target are very successful at using[…]
So, what should you be posting on your Business Facebook Page? And what is the best time to post? And how often should you be posting? Let’s break it down. Let’s start with the WHAT: commit to the 80/20 rule of social media posting for Facebook. 80% of your content should offer VALUE – in[…]
When you are creating your visual marketing pieces, it is always a good idea to try to use authentic photos either taken by yourself, a team member or a photographer – but sometimes a great stock photo can really fill a gap in your marketing needs. You can find gorgeous stock photos on a variety of[…]
According to Pounce Marketing, it is so hard to know where to spend your money when it comes to marketing your business. There are more ways than ever to reach your potential clients – but before you start spending money out of fear or desperation – it is important to ask yourself; what is the[…]
For many small business owners and entrepreneurs, investing in marketing can be a scary concept. That is why companies and agencies like the Austin TX SEO company, help their customers to market their products using the right SEO techniques. The idea of spending money without a guaranteed result can be enough to put someone off[…]