social media, reviews, online reviews, online complaints

How to address customer complaints or negative feedback online

It takes years of trust and hard work to create a great brand identity, and today, part of that identity for most companies is established and reinforced on social media. Unfortunately, if handled poorly, the years you spend building trust and customer loyalty for your brand can be threatened by a customer complaint made publicly[…]

marketing, small business, marketing planning

Don’t cool off on your Marketing Planning this Autumn

Is fall your busy season? Don’t get too comfortable! Although fall is a fairly steady season in most industries, winter can hit small businesses hard for a variety of reasons. No matter how busy you are finding yourself in Q3 and Q4, you should set aside time to have a plan for nurturing leads and[…]