I had an experience this week that bummed me out. And, what is really too bad is that this has happened to me (and left me dumbfounded) a few times in the past year. Once with online ad sales, once with an email marketing partner, and just this week with a potential web development firm.
What happens: I call or email someone in the Sales Position wanting more information, and I state that I am eager and excited to make a move quickly…and I don’t hear back for DAYS. Days! What is going on here!? Seriously, take my money! Both of us are going to miss out if I don’t hear back from you within 24 hours (or 48 hours at most.) Please, help us both be successful and hear me out.
- My money isn’t usually my money.My money usually belongs to my boss’ budget, or to a company I am working for, and I have likely convinced them YOU and YOUR COMPANY is the place their precious, limited budget should be spent. Don’t make me look bad by not getting back to me! I did my homework, you should keep up your end of the bargain with follow through. I should hear back from you almost instantly during business hours, even if it is just to say how busy you are and how you will get me a proposal tomorrow.
- Bosses change their minds.If I have worked hard to get a budget for something – a print ad, an online ad, an email blast, a long term marketing relationship – it is likely I have CONVINCED someone that a partnership with YOU is something smart that they can do for their business. When I don’t hear back from you and seal the deal, the people writing the checks are gaining many precious opportunities to change their minds. Maybe this money is better spent elsewhere. Maybe we are being premature. Maybe we should wait until Q4. It happens ALL THE TIME. No! Stop! Get back to me and let’s get this deal signed!
- There are people out there that are getting back to me faster and being nice to me than you are.See #3. If I have been given $5000 to be put towards an initiative that is going to make my company, and me as a marketer look fantastic, AND if you don’t get back to me within 24 hours, I am going to reach out to your competitor. She is probably spunkier, nicer and more responsive than you. This is a customer service relationship, and I want to feel appreciated and needed…not left wondering if my email server is down.
Like it or not, if you are in sales, the people buying (me!) have the upper hand. We have the choices and we have the final say. I want to work with you! I want to give you my money! Please just get back to me in a timely fashion and make me feel like you deserve my precious (and almost always limited) budget.