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Meet Jeanne Stafford
Jeanne has over 15 years experience marketing small businesses. Working as a Marketing Director and a Vice President of Marketing in retail and publishing industries, Jeanne has overseen and managed countless major brand and marketing projects from concept to execution. Thrown into the deep end during the social media boom, she understands the importance of the "personal touch" when it comes to marketing, and this is at the forefront of every partnership she undertakes. She will help you determine the best course of action to promote your small business; whether it involves print media, video, digital marketing or revamping your brand.
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Small Business Marketing Tips & Musings
Is your Business Instagram Profile Optimized?
Is your Business Instagram Optimized? In my last post, I talked about why you need to be using an Instagram for your small business. Hopefully you are using instagram to share products, ideas and behind-the-scenes peeks into your business through posts and instagram stories. One very key piece of using instagram to its full potential[…]
Why Your Small Business Needs to be on Instagram
If you have been on the fence about trying instagram, now is the time to hop off. Many people thought Facebook founder Mark Zuckerberg was insane when he purchased a photo-sharing app for $1 billion back in 2012, but he clearly knew what he was doing. Today there are over 1 billion active Instagram accounts[…]
How to Network Like a Boss
How can you get the most out of your next in-person networking event? Local business networking groups can be a powerful tool to generate leads — if you walk into the room armed with a plan. On the downside, they can also be a pretty large commitment, expensive, and time consuming. So how can you[…]
Facebook Changes and How they Affect your Business Page
Happy New Year to Business Pages, eh Zuck? Just when you had gotten into a rhythm of posting great content resulting in solid engagement and leads, Facebook changes it up again. Nothing new here. Facebook rolled out some big changes in January that will affect your Facebook Business Page. Basically, even if folks like your[…]
Smart Small Business Marketing for Q1
2018 is right around the corner, and there is a lot of planning to do to set your business up for success in the New Year. Here are my top 4 challenges for you as you look ahead to January. Make a Marketing Calendar. Keep your goals, finances and expectations clearly outlined with a marketing[…]
Using Pinterest for your Small Business? You should be.
Pinterest is often overlooked by many small businesses, entrepreneurs and even savvy marketers because it has been classified as a place to simply find recipes, crafts or home decor. Although food/recipes are the number one searched item on Pinterest, just ahead of crafts and decor, big brands like Lululemon, Chobani and Target are very successful at using[…]
Tips to get ahead with your Facebook Business Page
So, what should you be posting on your Business Facebook Page? And what is the best time to post? And how often should you be posting? Let’s break it down. Let’s start with the WHAT: commit to the 80/20 rule of social media posting for Facebook. 80% of your content should offer VALUE – in[…]
Top 5 Free Stock Photo Sites for Small Businesses
When you are creating your visual marketing pieces, it is always a good idea to try to use authentic photos either taken by yourself, a team member or a photographer – but sometimes a great stock photo can really fill a gap in your marketing needs. You can find gorgeous stock photos on a variety of[…]
Where to begin? Helping Define Small Business Marketing Priorities
According to Pounce Marketing, it is so hard to know where to spend your money when it comes to marketing your business. There are more ways than ever to reach your potential clients – but before you start spending money out of fear or desperation – it is important to ask yourself; what is the[…]
Sign up for my Educational Marketing Sessions
For many small business owners and entrepreneurs, investing in marketing can be a scary concept. That is why companies and agencies like the Austin TX SEO company, help their customers to market their products using the right SEO techniques. The idea of spending money without a guaranteed result can be enough to put someone off[…]